Advertise with the Ecologist

We aim for deep and lasting change through an editorial package that seeks to challenge conventional wisdom, introduce new ways of thinking and acting, and inspire by telling real-life stories of change-makers in action.

"Two weeks ago the Ecologist changed my life. Thank you for opening my eyes to what is happening out there…" Rachel Bailey, reader

The Audience
Ecologist readers are the most committed, passionate, ethical and environmentally aware consumers in the world. Drawn from all walks of life, our readers are united in their concern for environmental and ethical issues. They are conscientious in reconciling their choices with their values and rely on the Ecologist to guide their decisions.

Here are some facts from our research:

• Our readers shop regularly for fresh organic produce.**
• Our readers seek out sound ethical/environmental products and services.**
• They actively read product labels.**
• They are prepared to compromise on price in favour of ethical value.**

Our readers look to the Ecologist to provide information that they cannot find from other sources.

• 73% of subscribers believe it is difficult to get the kind of information provided by the Ecologist elsewhere.*

They are committed ethical “consumers” and actively seek to “buy better” and rely on the Ecologist to help them make the most informed choices.

• 93% of our readers would pay more for ethically produced or environmentally friendly products.*
• 81% of readers were interested in news of courses, events and conferences.***
• 83% of readers were interested in an online Green Directory.***

Advertising online

In 2009 online advertising is forecast to continue to grow in terms of ad spend, and looks set to become the UK’s largest medium, while more traditional mediums decline.****

The Ecologist website helps you reach and connect with our environmentally minded readership and your target audience.

• Daily news and content updates ensure our visitors keep coming back, guaranteeing excellent exposure to our advertisers.
• Advertisers can buy highly targeted campaigns against specific content and articles increasing response rates, e.g. energy providers can choose to book against the energy section, box schemes can book against food editorial.
• Cost-effective advertising based on cost per thousand page impressions (CPM) – you get exactly what you pay for!
• Monitored and transparent reports on your response rates
• The continued growth of online advertising can be contributed to the factors above to allow for more cost effective advertising.

Can your business afford not to advertise online?

• For the past seven years, online advertising has grown year-on-year. In 2008 it was the third-largest advertising medium, with 20% of all UK advertising spend – almost seven times that of ad spend on radio advertising. Print accounts for a 25% share, television a 23% share.****

Does advertising online with the Ecologist work?

"Thank you so much for providing the Soil Association with the opportunity to take the leader board advertising position on your
website in January 2009… We saw such fantastic results right from the onset that we couldn’t wait to book the same position for the following month! We’re positive our messages
were reaching the right audience and absolutely thrilled with the consistently high click through rate throughout both months, and
more importantly for us the amount of new members we got as a result… We can’t wait to work with you again in the coming
months." Lisa Metcalfe – Soil Association

Sources:

*December 2008 reader survey

** December 2007 reader survey

***March 2009 online survey

**** The Advertising Association

To download the Ecologist media pack please click in the related media box next to this article on the right.